PIZZA ON CREDIT
EAT TODAY AND PAY BETWEEN 8 DAYS
Speaking of Naples in my previous posts, I already said that Neapolitans are generous, sympathetic, able to adapt, make do and find solutions.
Once there was the custom of the “paid coffee”, to wit, rich persons who often left another paid coffee at the bar, and this for any eventual worse-off who had no money for a coffee, but now it is the turn of the pizza.
One of the oldest and most famous pizzeria in Naples, Sorbillo’s, recently launched a new initiative, those who have no money can eat a pizza today and pay the next week, a sort of IOU. An initiative against the crisis to help people.
This custom existed in the past, especially after the war, when the economic situation was not rosy.
Crisis and unemployment have led to an increase in the poverty, so in many neighborhoods some retailers of food are returned to the old custom of giving goods on credit, transcribing “purchased” products on a sheet in duplicate (a sort of credit or promissory note) and wait until the end of the month for the payment. This is a risk, we know, but a way to sell and not lose customers, and the retailers adapt and are confident.
Hunger increases crime and leads to steal, as happened a few months ago in a neighboring country where a man (a good person) stole some pizzas from the hands of a customer coming out of a pizzeria, then saying to the victim: “I’m doing it to feed my family, this is better than stealing money or anything else.”
Sorbillo’s pizzeria says that his initiative is aimed at students, street urchins, older and pensioners whose he makes note of their personal information before delivering pizza on credit, hoping that they, by serious people, then keep the promise to pay. If someone does not pay, it goes well, doesn’t matter, considering about 800 pizzas sold per day, there is also the gain of the few pizzas no longer paid.
Probably this is also a way to get publicity, but economics trends is real and we all felt it.