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MASS CONSUMPTION

Published April 6, 2013 by Tony

POOR’S CONSUMERISM

Walking down the street an old woman sees a piece of twine on the ground, bends down, picks it up and puts it in his pocket to preserve it.
Scene of other times, times when even a rope could be useful, how to tie an old cardboard suitcase for example.
Today, anyone who needs a piece of rope buy a whole roll, then forgetting it somewhere, as cardboard suitcases do not exist anymore. Today you buy a trolley or the newest Samsonite seen on TV, even if it is for only one trip.

Adaptation? Consumerism? Progress?

Perhaps the European single currency (euro) has made things worse here, then the international crisis, but if we go further back in time, economic difficulty begins with the advertising and worse with the loss of values, in a broad sense, which over the years hit our society.
For values I also mean anything concerning the little things, like that piece of twine collected from the lady. Meantime, commercials push people to wish what they do not have, to replace, to keep up with the times.
Although because of this my relatives criticize me, I do not throw away things easily, and I like to preserve and collect useful things if I find them abandoned, even if it is just a nail or an used flowerpot.
My grandma said: “astipa che truove” (as to say preserve and you will have  at disposal), and we were a family that could not be considered poor or needy. It was our lifestyle to be different, and mainly the value you gave to things…. the shame, if there was, was not for dressing a worn cloth or for not owning a car.
Trouble shared is a trouble halved, some would say. Maybe!

Some time ago, on a sidewalk, next to the trash cans, I saw a large mirror thrown, abandoned because there was no longer useful, probably. It was a beautiful mirror-style eight-shaped and I not deny the instinctive urge to pick it up and take it away before some street urchin on duty had broken it, or that garbage collectors could take it away, but the shame prevailed together inability to carry such a burden alone.
I only can guess what that old woman or any other person lived forty years ago would say…. period when any item was not thrown with such ease, and there was a sort of family and domestic recycling. I guess if one of these people of old times had the opportunity to come back to life today, he even could live off with the use of everything (still good and usable) is thrown away and that we see down the street or in the rubbish bins.
And to think that nowadays someone is addressing a holding company in order to have a dishwasher or a plasma screen, at any cost.

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VALENTINE GIFT

Published February 9, 2013 by Tony

UNUSUAL VALENTINE GIFTS

Valentine’s Day, the feast of any couple in love…
and now I turn just to people in love asking,
“do you believe it needs this holiday to show your love?
I do not think so because if we love a person, we do it for 365 days a year,  and quite superfluous confirm it with a gift once a year.
But, alas, we know that today it’s a business affairs, and the fact that you cannot absolve yourself from making a gift, my advice then is:
more than the gift itself, it will be a love message accompanied by a cheap item. In the message you can write what you want, rather pointing out that your love goes beyond the gift that wasn’t even necessary.
The small item, to append, might be something unusual, fun or personalized, such as the following one I propose:

 

My Side/Your Side Pillow Cases

Cupid Arrow, a secret message holder
Glow in the Dark Roses, luminescent flower
T-Shirt built for Two
Underwear built for Two
Glove built for Two
Personalised Calendar
Personalised Pebble
Diamond, Personalised paperweight
Voodoo Chrome Knife Set
Love U chocolate Puzzle
Love Message in a Bottle
Personalised USB Pen drive
‘Always & Forever’ Cushion Cover Set
Plush Toys: Egg and Sperm

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USUAL PRODUCTS NEAPOLITANS BUY

Published January 31, 2013 by Tony

SOME PRODUCT FAMILY BUY IN NAPLES

In supermarkets all of us always look at other’s carts to see which products have been chosen. It is a legitimate curiosity that increases towards people who live in other countries as we wonder what brands or types of products they usually are using. It certainly is interesting to see if in other countries on the shelves there are products of the same brands that we find here. This curiosity will be yours too, and I hope it will be satisfied by this short series of products that a common Neapolitan family usual buy in a supermarket in Naples.
Although many of the everyday products we buy, are manufactured by European or international brands, some are produced by Italian companies, probably unknown to you. Anyway, in typology order I’ll mention the most used/known articles. Needless to say, every family is looking for special offers and promotions, and here most supermarkets or malls periodically prepares advertising leaflets, publicizing prices and current offers that we then find in our postbox. It was to be expected that some American big brands, about foodstuff and healthcare, prevail, as French for cosmetics products and Italian for some specific product.  

BREAD/ROLL


Here, we all buy daily fresh bread produced by local bakeries

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CORN FLAKES

Kellogg’s (USA)

CHOCOLATE
Ferrero (Italy)
Perugina (Italy)
Novi (Italy)
Lindt (Swiss)
Kinder (Ferrero, Italy)
Milka (Kraft Foods, USA)


CHILDREN SNACK/NOSH
Mulino Bianco (Italy)
Kinder (Ferrero, Italy)
Mr Day (Parmalat, Italy)
Bistefani (Italy)
Ferrero (Italy)

COFFEE (for coffeemaker)
Kimbo (Italy)
Lavazza (Italy)
Illy (Italy)

DEODORANT
Nivea– (Beiersdorf, Germany)
Dove – (Unilever, Anglo-Dutch)
Malizia – (Mirato, Italy)
Roberts – (Manetti & Roberts, Italy)
Tesori d’Oriente  – (Conter, Italy)
Infasil – (Procter & Gamble, USA)


DIAPERS

Chicco (Artsana, Iyaly)
Pampers (Procter & Gamble, USA)
Huggies (Kimberly-Clark, USA)
Mister Baby (Reckitt Benckiser, UK)

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DRINKS /JUICES

Coke (Coca-Cola, USA)
Pepsi (USA)
Fanta (Italy)
San Pellegrino (Italy)
PFanner (Italy)
Santal (Parmalat, Italy)
Yoga (Italy)
Valfrutta (Italy)
Pago (BRAU UNION Group, Germany)
Zuegg (Italy)
San Benedetto (Italy)
Ferrero (Italy)

FLOUR
Barilla (Italy)
De Cecco (Italy)

MINERAL WATER
(All Italian brands, there’re a lot, and usually people choose the cheapest one in plastic bottles)
Ferrarelle
Vera
Uliveto
Rocchetta


LOTION/CREAM

Venus ( Venus, Algeria)
Nivea  (Beiersdorf, Germany)
Vichy (L’Oreal, France)
Garnier (L’Oreal, France)
Oreal (L’Oreal, France)
Lancome (France)

INFANT FOOD
Mellin (Italy)
Nestle (Swiss)
Plasmon (Italy)
Nipiol (Heinz, UK)
Humana (USA)


MOZZARELLA / DAIRY PRODUCTS

Here, we all buy daily fresh produced by local dairy factories

OIL
Cuore (Bonomelli, Italy)
Maya (Grupo SOS, Spain)
Bertolli (Grupo SOS, Spain)
Sasso (Italy)
Carapelli ()Italy)
De Santis (Italy)
Basso (Italy)

PASTA
(obviously they are all Italian brands)
De Cecco
Barilla
Garofalo
Russo
Voiello
Divella
Agnesi
Antonio Amato
La Molisana

FRESH/STUFFED PASTA
Rana (Italy)
Fini (Italy)
Buitoni (Italy)

SHAMPOO
Dimesnion – (Unilever, Anglo-Dutch)
Clear  (Unilever, Anglo-Dutch)
Fructis  (Garnier – Oreal, France)
Elvive (Garnier – Oreal, France)
Pantene (Procter & Gamble, USA)
Joshnson’s (Johnson & Jonhson, USA)
Vidal (Henkel, Germany)

TOAST /SANDWICH
Mulino Bianco (Italy)
San Carlo (Italy)

TOILET PAPER
Scottex  (Kimberly-Clark , USA)
Tenderly ( Tenderly, Italy)
Foxy  (ICT, Italy)
Regina (Italy)

TOOTHPASTE
Pasta Del Capitano  (Ciccarelli, Italy)
Benefit    (Procter & Gamble, USA)
Durban’s  (Bonomi group, Italy )
Pepsodent  (Unilever, Anglo-Dutch)
Colgate  (Colgate-Palmolive, USA)
Aquafresh  (GlaxoSmithKline, UK)
Mentadent  (Unilever, Anglo-Dutch)
AZ  (Procter & Gamble, USA)
Oral B  (Procter & Gamble, USA)

WINE
(Most of us buy wine produced by local farmers or winery)
Tavernello (Italy)
Ronco (Italy)

CHRISTMAS GIFTS IDEA

Published December 8, 2011 by Tony

CHRISTMAS GIFTS


Because of austerity, this year we all will spend less for Christmas gifts, and to help you in the choice I have selected some not-too-much-expensive gifts (Under $100) just to give you an idea without emptying your wallets. Find again the taste of the simplicity and medium things.

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41TNSBq4F5L._SL500_AA300_ Steve Jobs [Hard cover]
Based on more than forty interviews with Jobs conducted over two years—as well as interviews with more than a hundred family members, friends, adversaries, competitors, and colleagues—Walter Isaacson has written a riveting story of the roller-coaster life and sparingly intense personality of a creative entrepreneur whose passion for perfection and ferocious drive revolutionized six industries: personal computers, animated movies, music, phones, tablet computing, and digital publishing.
Price Approx.: $17
You can find it on: Amazon.com

 

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A pair of Swiper Gloves
Yes, the digital-friendly kind. But these are compatible with all smartphones. In other words: seriously useful.
Price Approx.: $44 You can find it on: dcshoes.com



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The Practice Club: Momentus Speed Whoosh

This new trainer, from a company known for its practice gear, uses a plastic ball that effectively replicates the experience of actually hitting one. It’s pretty fun, especially during the holidays, when you can’t actually go outside. It also happens to be the only club you can really give someone without knowing their bag.

Price Approx: $80

You can find it on: Amazon.com

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Polka Dots

Madewell sweater

You can find it on: $75

You can find it on:madewell.com

 
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Haute Hat

Price Approx.: $55

You can find it on: loft.com

 
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Sparkle and Shine Coach pouch

Price Approx.: $98

You can find it on: coach.com

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All Wrapped Up

Aurelie Bidermann bracelet

Price Approx.: $95

You can find it on: net-a-porter.com

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Matching Set Calvin Klein earmuffs

Price Approx.: $40 and $70

You can find it on: calvinklein.com

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Game On

Diane von Furstenberg ping pong set

Price Approx.: $95

You can find it on: dvf.com

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Makeup Essential Dior Mini Brush Set

Price Approx.: $62

You can find it on: dior.com

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Rumba Time “Broadway” Watch

Give your most trend-conscious friends a head start for next season — these vivid, lightweight watches are the perfect way to incorporate the bold hues and acid brights that will be immensely popular come spring.

Price Approx.: $20

You can find it on: rumbatime.com

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Topshop Smoke and Mirrors Eye Palette

Getting the perfect smokey eye is not an easy task, but thanks to Topshop, all of the tools you need are in this easy Smoke & Mirrors palette. Plus, you can show off your sultry new look at all of the season’s parties!

Price Approx.: $25

You can find it on: us.topshop.com

details Italian Wines Sampler

Take an exciting wine journey through Italy’s wine regions with six exciting and exotic wines made by the country’s finest producers. Six (6) 50ml bottles.

Price Approx.: $27,99

You can find it on: tastingroom.com

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Mary Kay Thinking of You Eau de Parfum

Total teen-girl blissdom: a flirty fragrance packaged with a keepsake charm.

Price Approx.: $30

You can find it on: marykay.com

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Appaman Kid’s Vest

Spot your tot on the playground in a snap.

Price Approx.: $49

You can find it on: lilswanky.com

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Moka Express 3 Cup Espresso Maker

With all the expensive espresso makers sold around the world, native Italians prefer espresso from stovetop espresso makers and more Italians use Bialetti for their stovetop.

Price Approx.: $25

You can find it on: cutleryandmore.com

 515yBDnJdUL._SL210_ Playhut Thomas Tank Play VehiclePrice Approx.: $39.99

You can find it on: toysrus.com


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LeapFrog My Own Leaptop – Violet
From LeapFrog

Price Approx.: $20

You can find it on: leapfrog.com

 

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Nikon COOLPIX L24

MP Digital Camera with 3.6x NIKKOR Optical Zoom Lens and 3-Inch LCD

Price Approx.: $88.95

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Invicta Men’s 8932 Pro Diver Collection Silver-Tone Watch

Price Approx.: $46

You can find it on: endless.com

 
 

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