spot

All posts tagged spot

BARILLA NO-GAY

Published December 26, 2013 by Tony

Barilla says NO to Gay Ads
The Jackal’s group reacts!

Our nation still is the emblem_ of closed-mindedness.
This time is the Barilla’s brand_ to impress_ the audience_ worldwide. While companies, such as Ikea, launch spot that continually refers to the “_new-families_” and “extended_families”, which are no longer simply made by dad, mum and son, some brands just draw back and still aim on the “traditional”.
The _tricolor-pasta’s producer_ declared_ itself against advertisements that refers to ‘non-traditional’ families, and about gay Guido Barilla said :
” …. I’ll never produce a commercial_ with gay people. If they like our pasta and  our communication, eat it!  If they do not like what we say, do without and eat another!”
With these sentences, the firm made Italia and abroad indignant.
_Napolitans_ also has remained agape, and the known Neapolitan group of independent_videomaking called “the Jackal” for only answer created a _clip_ dedicated to Barilla ads, but with a gay couple.

For other the Jackal’s video see HERE

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OLD TV ADVERTISING FORMAT

Published February 21, 2013 by Tony

CAROSELLO

A Way to do Publicity in TV

In 1957, the RAI (initial of Italian Radiotelevision), decided to start broadcasting advertisements, and for this innovation it needed an appropriate format, because a law then in force did not allow advertising in any evening show, and not before a period of ninety seconds from the beginning of the same.
And so, the television program called “CAROSELLO” (Carousel), was born, which went on the air for 20 years, from February 1957 to January 1977, on the then single national network (now called RAI 1), for a total of 7261 episodes.
“Carosello” was daily broadcasted, from 20:50 to 21:00, and was discontinued only in rare occasions, such as the Pope’s death, the killing of Kennedy or during the landing of the spacecraft Apollo 14 on the Moon.
The rigid format was not only a “spot” container, but consisted of a series of films (shorts), sketch theater comedy-style with musical interludes, or cartoons, then followed by the advertisements. Everything was predetermined, like the number of seconds devoted to advertising, the number of citations of the advertised product, as well as the number of seconds to devote to the show, whose plot often was unrelated to the product itself.
The main rule of Carosello was that each show (lasting 1 minute and 45 seconds), had to be strictly separated and distinguished from the mere publicity, while the “product” (réclame) had to be mentioned only at the end of the sketch, which often lavished a promise towards the quality of the product itself. Almost all the known “brands” of the time were advertised through this program.
In the creation of most Carosello shows have participated famous directors such as Luciano Emmer, Age and Scarpelli, Luigi Magni, Gillo Pontecorvo, Ermanno Olmi, Sergio Leone, Hugh Gregory, Pupi Avati, Pier Paolo Pasolini, Federico Fellini, Richard Lester, and famous actors like Toto, Erminio Macario, Gilberto Govi, Vittorio Gassman, Dario Fo, Mina, Ernesto Calindri, Nino Manfredi, Virna Lisi, Gino Bramieri, Raimondo Vianello, Gino Cervi, Fernandel, Eduardo De Filippo, Jerry Lewis, Jayne Mansfield, Orson Welles, Yul Brynner.
The beginning of “Carosello” was an animation depicting the opening of a curtain marked by a piece of music that resembled a kind of fanfare.
In addition to introducing the innovation of réclame, this solution was the way to do it by inserting advertisements in a context that had the advantage of making them pleasant, and for this Carosello was a huge success, remaining for many years one of the most viewed program, very loved by adults and children. Over the years it became a typical “Italian family” evening appointment, to the point that even the common saying (addressed the children), “in bed after Carousel” was born on that time.
Today, Carosello is part of Italian TV history, and although the new generations do not know it, its memory still is alive in our minds, and maybe it has been this nostalgia along with the need to heal the RAI finances, which some leaders have thought to reintroduce this format. It is said that as early as next March, Carosello again will be broadcasted on the national network, in a revised and adapted version.

Here, some old sketch, shorts or cartoons transmitted during Carosello.

http://youtu.be/EunT4-7ftxo

http://youtu.be/BlM–m-AELY

http://youtu.be/-JKaR2_cf0Y

http://youtu.be/tMOPvcdHWF4

http://youtu.be/mJF8bgJNQvs

http://youtu.be/Xc46PzAZOKs

http://youtu.be/NASlgSp1sI0

http://youtu.be/WxPF75bFz14

http://youtu.be/5IkaITYWpo4

http://youtu.be/mT3qJSWE6YM

http://youtu.be/f-ARPRbUwLM

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American Actors

Published February 14, 2012 by Tony

George Clooney

Italians like many Americans actors, and George Clooney just is one of them. Aside from his famous movies he even became more popular when started a relationship with Sardinia-born Elisabetta Canalis and coming as often as not in Italy, because his villa on lake Garda. For this, some Italian firms engaged him for their advertisements and we all have watched him in TV or on billboard while publicizing Martini, Fiat or Nespresso coffee, also if on those circumstances he acted in English. Then, lately the first step forward with George even talking in Italian in his last spot for Fastweb, an Italian telecommunications company specialized in telephony,  broadband connections and cable television. Few lines only as you can see on the following video, but well-chosen because the actor by now is considered one of the family for us as we hope he also feel at home here. Maybe George only made it for money but we like to think he will learn more Italian in the future.
However, other American actors have been chosen for commercials like Dustin Hoffman, Nicole kidman, John Travolta, Richard Gere, Christopher Lambert, Angelina Jolie, Megan Fox, etc… till the a current one with Jennifer Lopez.

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SUPER BOWL SPOT

Published February 8, 2012 by Tony

Among Super Bowl commercials it’s said that this Italian spot, about FIAT, is having a popular appeal, and you even could give me confirmation.

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In the case you are not able to understand what the sexy woman says, here’s the translation:


What are you looking at?!
What are you looking at?
You’re undressing me with your eyes.
Poor you … you cannot do without doing it … is your heart thudding, is your head spinning, you get lost thinking that I could be yours forever.…
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